It is about shopping, ordering your favourite food, saving money, hiring a cab or any other routine activity online, It is time for Smartphone. Our cellular device has emerged as a real friend in need and is playing a crucial role in simplifying our daily tasks, changing your outlook towards information. It is not at all wrong to say that technology of mobile is growing at the speed of light and the apps have become an integral part of the digital ecosystem. Staying up-to-date with the latest trends of mobile app development has become order rather than merely an option.
Let’s have a look on the top 6 development trends of the mobile app market:
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AI (Artificial Intelligence) Driven App Technology:
AI can be used for many purposes, but within the context of mobile, it can be embedded using chatbots or in context-aware sensors. Many companies are beginning to adopt artificial intelligence as a tool to deeply engage and ultimately retain their users.
Gartner predicts that intelligent apps will be one of the top ten strategic trends for 2017, more than just digital assistants that make it easy to complete common tasks such as prioritizing emails. Instead, intelligence will be built into every category of enterprise mobile apps. In fact, Gartner expects 200 of the largest companies in the world to have developed intelligent apps within the next year.
What’s the difference between AI, Machine Learning, and Deep Learning? Machine learning is a subset of artificial intelligence that provides computers with the ability to learn without being explicitly programmed and can change when exposed to new data. Deep learning is a branch of machine learning, based on a set of algorithms that attempt to model high-level concepts in data. Many recent AI experiments are relying on deep learning, which attempts to mimic the layers of neurons in the brain, creating an artificial neural network.
Driven With Cloud Technology:
There has been anupward shift in the usage of mobile devices. This tends to make app developers more focused towards the ability of integrating and synchronising apps developed formultiple devices. The cloud approach will help developers to build functionalitythat can easily be used on different mobile devices with similar data and features.
Besides that, there are multiple companies working on cloud-based app development platforms. Developers are providedwith complete tool chains for building an app, continuous integration, testing and submitting their apps to the app stores.This leads to a faster development process without having in-depth technical knowledge for those important activities.
Security In Apps:
There have been several reports pointing to concerns of users with regard to hackingand as per the prediction of Gartner, 75% of mobile applications wouldnot be able to passeven basic security tests. Hackers will tend to continue with the trend of exploiting known security gaps in mobile applications for obtaining sensitive and confidential information. Security will still remain a big challenge in mobile applications. It has become a dire need today that developers take security issues like insecure data storage, unintended leakage of data, broken cryptography etc seriously.
Location Based and Beacon Internet (Wi-Fi) Services:
Beacon (Beam) technology has blurred the bottom line differences between online and offline – be it retail sector or advertising. This technology has already been adopted in iOS and is expected to follow in Android systems in the near future. Almost every industry including Retail, Hospitality,Tourism, Education, Healthcare, Entertainment, Travel, Corporate, Real Estate, Automotive, Advertising etc.is receiving benefits from such internet services. An instance could help understand this trend better is Beacons used in large buildings. It is quite common to see beacons implemented in large buildings to provide internal mapping. When an emergency occurs, the first responders can quickly access where the issue occurred. You can get a list of last known locations tracked through beacons or temperature sensors help to determine dangerous zones as long as they are active in case of emergencies like fire.
Mobile Banking, Payments and M-Commerce:
Recent surveys have shown 19% of commercial sales are coming from either aSmartphone or tablet. Analysts say this trend will positively continue as more and more consumers are adapting m-commerce solutions. Transferring money or purchasing goods using a mobile phone is becoming as common as using credit or debit cards. This implies that developers can develop the mobile apps that can process transactions without needing cash or any physical cards.
Marketing, Advertising and Purchasing within Apps:
The marketing techniques of mobile apps are also evolving constantly. In previous years, app marketers were extensively focused on grabbing maximum user attention (app downloads) instead of user engagement. Now, developers and marketers have started to realize the significance of an enhanced experience for organic users. Organic user is considered more engaged and loyal than users gathered via multiple paid channels. As stated before, a great user experience can be created by constantly analysing user behaviour and improving the app accordingly. With the availability of location based Wi-Fi services and beacon technology, there is even a whole new dimension of advertising the lets marketers initiate promotions based on the precise location and context of a user.
